L'Oreal USA's For Girls In Science program is launching a "Why S.T.E.M. is Cool" video contest on www.forgirlsinscience.org inviting students nationwide, 13-18 years of age, to produce and upload their most original, engaging, funny or compelling videos expressing "why S.T.E.M. is cool." Students can submit their video in one of four categories: science, technology, engineering or mathematics. Videos must be either 30 or 60 seconds long and suitable for general public viewing.