Experts predict by 2014 over half of all online purchases will be made from a hand-held device.
One Georgia company expects to be a global leader for mobile marketing.
According to a company press release, Atlanta-based Thumb Friendly has become a global leader in mobile marketing by helping small and medium-sized businesses generate sales by reaching consumers through smart phones, iPads, and other mobiles devices. A designated Google AdWords Certified Partner, Thumb Friendly’s proprietary system offers a unique mix of affordability and easy-to-use technology that enables businesses to get more results from their marketing investment.
Recent research conducted by the digital media firm vSplash provides considerable evidence that small businesses globally are not keeping pace with changing consumer behavior. Indeed, according to vSplash data 98% of small business websites are not mobile optimized.
Recent investments will enable further development of Thumb Friendly's mobile marketing platform for small and medium-sized businesses, allow the company to establish patent protection for its innovations, and facilitate expansion of its sales and customer support efforts.