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Chip Rogers

Smartphones – The New Horizon for Job Recruitment

By Chip Rogers Posted April 29, 2013 2:17pm (EDT)
Job Postings Are Increasingly Moving to Mobile Platforms

Job Postings Are Increasingly Moving to Mobile Platforms


2015 is the year experts believe handheld devices will surpass laptops & desktops for internet access.

So of course, all those activities that happen now on your computer are shifting to a mobile platform. This includes job searching.

A report in the Wall Street Journal highlights the rapid movement towards mobile device platforms for employers seeking talent, Companies and recruiting experts believe mobile recruiting will help them engage candidates who may otherwise fall through the cracks: lower-wage and younger workers who may not have computers at home but are glued to their smartphones, as well as the coveted passive candidates—people like Mr. Gormley who are already employed—who might casually explore their options while they are off the clock.

Online job-search is now starting to make the labor marker more efficient.

"People are getting used to going online while sitting on a bus or waiting for an airplane. And if you hate your job, it's so easy to pull out your phone and see what else is out there," said Cindy Cloud, senior manager of employment-branding and marketing at Informatica Corp., INFA +0.87% a Silicon Valley data integration firm. "We think mobile is the next big area for recruiting."

That is good news for employers: A 2011 paper from economists Peter Kuhn and Hani Mansour shows that online job-search is now starting to make the labor market more efficient as candidates are more quickly matched to jobs. The development has likely increased because of the popularity of social networking, the authors said.

"Any company that hasn't started to address mobile recruiting is at least a year behind," said Elaine Orler, an expert in recruiting technology and president of the Talent Function Group, a human resources consulting firm. "This is the connectivity that job seekers expect now."

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