If there was any doubt that stories matter, look no further than advertising. The company that makes most of our trash bags uses the tagline, "Every bag tells a story." On the opposite side of the spectrum is a large data visualization firm. Their motto is "Data has a story to tell. We give it a voice."
From "stories" on social media to companies trying to tie their products to a narrative, storytelling matters. It brings a human side to things that might otherwise be opaque or abstract, dull, or even difficult to understand. So, it looks like the power to tell stories isn't just for the campfire or the remnants of the oral historian. As a skill, it could help our students get all kinds of jobs.